Retail & Marketing Co-Op
Haywoodmade Interiors & The Shop by Haywoodmade
Fall 2024
Haywoodmade Interiors is a female-owned interior design business based in Irving Park, Chicago, dedicated to designing functional, multi-faceted homes.
As the marketing and social media manager, I managed the shop’s social presence, developed and managed an editorial calendar, created content, and supported overall social efforts. I also handled retail operations, planned promotional events, and conducted trend forecasting.
The following showcases my social media projects and marketing efforts throughout the semester.
Marketing & Brand Enhancement
My role in marketing and brand enhancement allowed me to build upon the existing style guide while creatively expanding the brand’s presence. I maintained organization with monthly content calendars, carefully scheduling posts to align with trends, seasons, and upcoming events. This structured approach ensured a consistent and engaging social media presence.
Once my content was planned, I focused on capturing visuals through product photoshoots. I then edited and designed social media posts, tailoring each to highlight the brand’s style while engaging our audience. This process allowed me to blend creativity with strategy, reinforcing Haywoodmade’s identity across platforms.
Branding/Style Guide
Product Photography & Editing
Video Editing & Marketing
A collection of some of the content I created for the shop and haywoodmade, blending visuals, transitions, and music to highlight its charm. Each reel is designed to bring haywoodmade’s atmosphere to life across social media.
follow @haywoodmade on socials for more content!
follow @theshopbyhaywoodmade on socials for more content!